Event Management :

For us event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and executing in close coordination with the client.

We at KPO Digital Writers Pvt Ltd take good care that the events managed by us receive a good response from the audience, a large number of audience and make it sure that only the targeted audience is approached as we believe in quality rather than quantity. We try and make the event worth the investment of organizer.

We have organized events in the food and beverage industry, defence and aerospace and corporate training.

Event Marketing : The beginning of a good event is in its marketing. Attendees have to be communicated the importance of the event and that they would be missing something by not attending it.

We adopt a multi- pronged marketing approach.

Direct marketing : Direct marketing is the surest way to achieve the desired results in a short time span.

Mass Media marketing : If the event needs a large audience from a particular industry, it needs to be projected as mass event for a selective audience. For this the attendees need to be communicated that the event is special and you will be privileged to attend.

• Create appropriate press releases and send to local media in the city where the event is being held.
• Hold a press conference with the organizers a week before the event.
• Release a quarter page or small advertisement three days before the event.

Mass e-mailing tool : We have developed a mass e-mailing tool that sends out hundreds of e-mails with the individual invitee’s name printed on each e-mail. The mails are sent in a staggered manner so as not to alert bulk-mail blockers.